VISION

To create an ecosystem of ethical meat supply and deliver unrivaled quality and service.

MISSION

To introduce to the UAE a better way of buying meat, with the same values, skills and passion generations before ours had from their local butcher.

VALUES

ETHICS

We strive to gain trust of our people, customers and society by being open, honest and transparent in our dealings and sharing knowledge.

EMPOWERMENT

We strive to create an environment by delegating authority to our people to enable them to take decisions with full responsibility and accountability for the achievement of company’s objectives.

OPEN FOR CHANGE

We strive hard to challenge the conventional methodologies and norms and inculcate the culture of continuous learning, having open minds that are quick in adapting to changes.

OPEN & EAGER TO LISTEN

We strive to build a culture of active involvement of our people and customers to add value to the way we work.